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Client: Springer's Meats Inc.

Project Type: Product Packaging, Brand Identity, CPG

The product delivers what the package promises

Springer’s Meats is a family owned, federally inspected meat processor specializing in hams, deli meats, sausages, smoked meats—the mouth watering list goes on. They are great people with great products and it is a real pleasure to work on their business.

We had the pleasure to develop a new retail packaging system and have executed a consistent look across a wide spectrum of packaging production types based on the new brand look and package system we originally developed. Technically it’s very challenging to maintain colour consistency as it was not a simple design to reproduce. Ultimately it has been worth the effort—the brand looks great and effectively sells product.

We developed high-quality packaging that costs exactly the same to produce as before, elevating the product status without affecting input costs.

An image of veterinarians, vet techs, and pets emerging from VPs trademark green tote

Thinking inside the box

Creative Development

a simple illustration of a bean

Healthy. Confident. Adventurous.

Brand Identity