Client: Springer's Meats Inc.
Project Type: Product Packaging, Brand Identity, CPG
Springer’s Meats is a family owned, federally inspected meat processor specializing in hams, deli meats, sausages, smoked meats—the mouth watering list goes on. They are great people with great products and it is a real pleasure to work on their business.
We had the pleasure to develop a new retail packaging system and have executed a consistent look across a wide spectrum of packaging production types based on the new brand look and package system we originally developed. Technically it’s very challenging to maintain colour consistency as it was not a simple design to reproduce. Ultimately it has been worth the effort—the brand looks great and effectively sells product.
We developed high-quality packaging that costs exactly the same to produce as before, elevating the product status without affecting input costs.
Creative Development, Video