The product delivers what the package promises | MacGregor Marketing Communications

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Client: Springer's Meats Inc.

Project Type: Product Packaging, Brand Identity, CPG

The product delivers what the package promises

Springer’s Meats is a family owned, federally inspected meat processor specializing in hams, deli meats, sausages, smoked meats—the mouth watering list goes on. They are great people with great products and it is a real pleasure to work on their business.

We had the pleasure to develop a new retail packaging system and have executed a consistent look across a wide spectrum of packaging production types based on the new brand look and package system we originally developed. Technically it’s very challenging to maintain colour consistency as it was not a simple design to reproduce. Ultimately it has been worth the effort—the brand looks great and effectively sells product.

We developed high-quality packaging that costs exactly the same to produce as before, elevating the product status without affecting input costs.

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Product packaging done right

Product Packaging, CPG