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Client: Prism Care Corp.

Project Type: Product Packaging, Brand Identity, CPG

The original green and clean

Prism Care was in the eco-friendly market long before the major CPG companies jumped onto the bandwagon, with Eco-Max, a line of great products that really are green.

We were thrilled when they decided that they wanted to increase their brand equity amongst consumers with their entrance into a few major grocery chains. As a result, we were given the opportunity to completely rebrand Eco-Max.

Prism Care Corporation is dedicated to creating superior, environmentally friendly, botanically derived products with a focus on what eco conscious consumers want in a cleaner. It was great to be able to capture the essence of that idea in the design of the labels.

We were thrilled when they decided that they wanted to increase their brand equity amongst consumers with their entrance into a few major grocery chains. As a result, we were given the opportunity to completely rebrand Eco-Max in 2008. The new design was pivotal in encouraging trial in the Grocery/Mass market Prism was entering, and has been a significant factor in the success of the brand. The brand remains unchanged to this day.

A comparison of the old label to the new label
An illustration of a woman sitting with her two cats
An illustration of a man hugging his dog
A puppy wearing a graduation cap and a first place ribbon

A label system that captures the attention of consumers while communicating it's eco-friendly nature.

A close up of green grass

Maple syrup made for everything

Product Packaging, Brand Identity, CPG

Marrying the physical and the digital

Website Design/Development