Client: Syngenta Canada
Project Type: Creative Development, Video
When it comes to growing canola, seed treatments have become an essential part of the crop regime. They consist of both insect and disease protection and play a key role in enabling the crop to reach its potential. Canola is threatened by two pests: flea beetles and cutworms. Syngenta offers a simple antidote called Fortenza Advanced. But it’s the simplicity of how this product is used that the client wanted to convey to growers.
The creative campaign stemmed from focusing directly on the ease and simplicity of use: one brand, one solution. The brand personality is fierce, confident, and a force to be reckoned with so making a bold statement was key. The strong, impactful typography says it all.
Since the power of Fortenza Advanced lies in the blue coating, we made sure that the blue seed was the only object in color. This puts the focus on the seed and the emphasis on the difference it makes.