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Our client, Syngenta, is one of the key players in the corn crop market with a comprehensive portfolio. Their product Acuron contains a powerful combination for broad spectrum control of both grass and broadleaf weeds. With Acuron growers can use one program to cover many acres worrying less about crop staging. And with residual activity on weeds, it provides control that lasts for the season.
By using a play on words our team was able to clearly illustrate how Acuron was a top product in its category and how continued use of the product was beneficial for the grower’s crop. We wanted to ensure that growers understood that by using Acuron on their crop they wouldn’t be looking back or second guessing themselves.