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Client: Syngenta Canada
Project Type: Creative Development, Video

King of the cereal field

Our client, Syngenta, approached us with the idea to create a new ad for their product Axial. This product was currently the leading product for grass weed control in wheat and barley. They wanted to maintain their leading position with a new ad creative

Print Ad

With this creative we wanted to highlight Axial’s leading position. And what better way to feature that than to make it a King. With our print and video component we wanted to showcase how Axial out reigned all their contenders in the cereal fields. By placing a crown on top of the crop we are symbolizing how using Axial allows your crop to reign superior. Axial has unmatched performance, and our team created a concept that illustrates their top position.

A print ad depicting a head of wheat with a crown on it