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Our client, Syngenta, has a portfolio of products that have been heavily reliant on Group 1 chemistries (Axial & Traxos). However, many growers alternate between Group 1 and Group 2 chemistries to manage resistance in wild oats. Syngenta understood that this can complicate decisions for growers, and with a reputation for industry leading service and support they wanted to maintain their position as preferred supplier. This led to the introduction of Erebus Xtreme. This cross-spectrum premix is unique in the market and is an important addition to the Syngenta portfolio. They needed an equally impressive creative to go along with it.
For this creative, our team played off the Traxos concept, but this time with a 1980's style movie poster. We wanted to again showcase how “scary” this new product, Erebus Xtreme, from Syngenta could be to tough grass and broadleaf weeds. There’s A New Beast In Town was a great creative concept to portray the deadly effects Erebus Xtreme has without compromising resistance management or your crop rotation.