Our client, Syngenta, has a portfolio of products that have been heavily reliant on Group 1 chemistries (Axial & Traxos). However, many growers alternate between Group 1 and Group 2 chemistries to manage resistance in wild oats. Syngenta understood that this can complicate decisions for growers, and with a reputation for industry leading service and support they wanted to maintain their position as preferred supplier. This led to the introduction of Erebus Xtreme. This cross-spectrum premix is unique in the market and is an important addition to the Syngenta portfolio. They needed an equally impressive creative to go along with it.