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Client: Syngenta Canada
Project Type: Creative Development, Video

In dangerous ground

Helix Saltro is the first commercially available canola seed treatment to offer protection from airborne blackleg.

Syngenta wanted to generate interest and develop brand awareness in a meaningful way, while educating growers about the importance of being proactive in management of blackleg.

The result was an animated video series following a farmer and his crop advisor/detective through a less than ideal harvest.



An interesting narrative that educates and entertains.