Creative Development | Video
Our client, Syngenta, approached us with a new product to market. Miravis Duo was a new entry into the foliar fungicide market for potatoes. Miravis Duo is also the only brand in the potato market that provides protection again botrytis, a disease that has traditionally been managed using chorothaloni based products. Syngenta needed a creative that would show growers how this innovative product would benefit their crop.
With our creative we wanted to help potato growers understand the importance of “leveling up” in order to protect their crop. The idea for a pixelated approach really showcased how potato growers could take their crop quality from “pixelated” to crisp and clear. It also spoke to how Miravis Duo is a clear level up on foliar fungicides.