A quick history of canola seed care
Video | Training
Our client, Syngenta, has been building share in the fungicide category and took a leap forward when they brought ADEPIDYN to the market under the brand name Miravis. The introduction of Miravis Era will bring a powerful new offer to the Fusarium Head Blight market, a devasting disease to wheat impacting both yield and quality often to the point of severe crop loss.
Syngenta needed a powerful creative to match their efforts.
Our team worked together to build a creative concept that was truly “reflective” of a new era. Our goal was to showcase how Miravis Era was creating a new era for growers not just with our creative but our copy as well.