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Client: Syngenta Canada
Project Type: Creative Development, Video

Golden era

Our client, Syngenta, has been building share in the fungicide category and took a leap forward when they brought ADEPIDYN to the market under the brand name Miravis. The introduction of Miravis Era will bring a powerful new offer to the Fusarium Head Blight market, a devasting disease to wheat impacting both yield and quality often to the point of severe crop loss.

Syngenta needed a powerful creative to match their efforts.

Print Ad

Our team worked together to build a creative concept that was truly “reflective” of a new era. Our goal was to showcase how Miravis Era was creating a new era for growers not just with our creative but our copy as well. 

A print ad depicting a bright golden wheat refinery in the middle of a wheat field with a line of trucks going through