The power of simplicity
Creative Development | Video
Moddus is a new plant growth regulator from our client Syngenta. Moddus helps prevent lodging by increasing stalk strength resulting in a sturdier plant that can hold up a high yielding crop. Our team worked together to brainstorm ways we could showcase the strength of stalks when using Moddus – and thus the big bad wolf GIF was born.
With this creative we took inspiration from the classic children’s character the big bad wolf. We used a GIF to demonstrate how strong the stalks were once growers used Moddus – not even the big bad wolf could blow them down!