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Client: Syngenta Canada
Project Type: Creative Development

Last one standing

Moddus is a new plant growth regulator from our client Syngenta. Moddus helps prevent lodging by increasing stalk strength resulting in a sturdier plant that can hold up a high yielding crop. Our team worked together to brainstorm ways we could showcase the strength of stalks when using Moddus – and thus the big bad wolf GIF was born.

Illustration of a wolf character trying to blow down a house made of wheat stalks but the house standing strong

Animated gif of a wolf character trying to blow down a house made of wheat stalks but the house standing strong

Animated gif of a wolf character trying to blow down a house made of wheat stalks but the house standing strong

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With this creative we took inspiration from the classic children’s character the big bad wolf. We used a GIF to demonstrate how strong the stalks were once growers used Moddus – not even the big bad wolf could blow them down!