Marrying the physical and the digital
website
We created a highly engaging training tool for Ceva that used short, fun interactive animations to educate teams on the main selling benefits.
Engaging characters were created to entertain sales reps while they learn about pheromones, and the new products.
Engaging, in-store scenarios
To better prepare sales staff for discussions with customers and to test their knowledge retention, we created a series of scenarios that presented a problem and gave trainees the ability to select the correct answer.
The importance of meaningful feedback
Even if the question was answered incorrectly, we made sure trainees knew exactly why their answer was wrong. This helped reinforce sales messaging while providing complete and accurate information helping sales staff become in-store brand ambassadors.
