We had fun with this one. Our client, Ceva Animal Health, needed something special to train inexperienced store staff. Their products are pheromones used to modify poor behaviours in pets. They can be very effective but explaining them can get a little technical.

We created a highly engaging training tool for Ceva that used short, fun interactive animations to convey the main selling benefits. The second part of the training used live action to model specific selling scenarios—and teach store staff how to recognize and solve a customer problem with the help of the right pheromone product. This is all hosted on a custom platform—accessible online via any smartphone—that allows Ceva to track training interactions on a per store level and focus the rep’s attention on stores where follow up is required.