Hutchinson Acres was at a pivotal point in their lifecycle—they had decided to expand outside of the traditional maple syrup market with the introduction of a new product: A certified organic, infused maple syrup.
Their proprietary process left the flavours of the ingredients behind without sacrificing the high-quality of their maple syrup. It was perfect for adding depth and complexity to everyday recipes.
Together, we developed a brand position, a new packaging system, in-store point of purchase, and sales-collateral to help their sales team get more product onto grocery store shelves.
The positioning brought maple syrup out of the realm of breakfast topping, and into the space of high-quality cooking ingredient used to bring your dishes to the next level.