A quick history of canola seed care
Video | Training
We often talk about marrying the physical and the digital. That means creating marketing materials online and in print that complement and reinforce one another, and few clients better exemplify that approach than Sevita International. We were assigned a major redevelopment of their website. They needed a website that would serve as a communications hub for the company and connect customers, seed sales representatives, and dealers. We exceeded expectations with a deep-featured plot tool making plot yield results instantly available to the entire sales team—a key selling tool in this market, along with a very sophisticated website that elegantly detailed product information.
This website project was so successful, we were tasked with the entire marketing campaign for the season. We produced a product catalogue and sales collateral that perfectly complemented the information online. Our strategic advice changed how the company allocated its products to better position them with various audience segments. The campaigns exceeded client expectations; they love the creative, and they are impressed by our commitment to meeting deadlines while remaining within established budgets.
The look and feel of the product pages were made to complement each other perfectly, using the same styles for the characteristic scores
Plots are organized by product, with easy sorting based on CHU, type, province and/or county. This makes sure growers can get to the information in the way that they prefer.
On each plot page, the information is key. Growers can easily see how Sevita products stack up to the competition in the specific plot.
We developed print materials to complement the website. Additionally, we created three sub brands, allocating their products to better position them with various audience segments.