VP does what it does, so that veterinarians can do what they love—practice veterinary medicine. The visual highlights the key stakeholders in a typical vet clinic, the VP member, the partner veterinarian, the vet techs, and of course, the patients.

At its core, VP is a distribution and logistics centre—and it does it well. Delivering thousands of products each and every day, ensuring Ontario’s veterinarians have what they need to treat their patients and service their customers. This visual focuses on the front-line workers and how they work hard to support the Ontario’s veterinary industry.

VP has a team of consultants ready to help its membership run its clinics more efficiently. After all, veterinarians went to vet school, not business school. This creative, shows the consultants interacting with various stakeholders around a vet clinic including veterinarians, vet techs, and business managers.