our client: Nutram Pet Products

project type: campaign

30 days, 30 prizes, and thousands of new fans

As a global brand rooted in Canada, Nutram has been providing pets with high-quality, holistic pet food since 1993. To celebrate their 30th anniversary, they wanted to run a month-long giveaway campaign with a prize given away each day of the month.

We were tasked with setting up and managing the giveaway, and creating the campaign logo, contest landing page, welcome email, POP material, and social media content.

Nutram creative marketing campaign website design and enewsletter

Nutram creative marketing campaign prizes

Nutram creative marketing campaign mailer

building engaging graphics to keep it fun

We wanted to keep the logo tightly linked with the brand, but have fun with it, so we designed thirty dots forming a semi-circle around the campaign name and Nutram logo to represent 30 days of the month. The dots’ colour changed daily to reflect each day of the contest as the giveaways were announced on social media.