A small sample of Rootham’s product and a pamphlet describing the co-pack service was sent to every Ontario fruit and vegetable farmer with an on-farm market or a stand at a local farmers’ market.  This works out to about 700 different prospects.

As a result of the direct mail campaign, Rootham Gourmet gained a significant number of new clients. In only two short months, they were able to expand their production from three days a week to five, increased the hours of their existing employees, and hired new staff.