Self insurance for the Canadian Egg sector
publication / annual report / corporate communications
The cover features an arresting illustration of two travellers staring out at the horizon, but rather than a single horizon, they see multiple horizons stacked on top of one another. This speaks to the many travel destinations available and gives the image a surreal look to create excitement about the endless possibilities of travel.
To add an element of interactivity and increase the likelihood that recipients will hold on to this piece, the booklet features an interactive centre fold-out with a bucket list.
The bucket list can help travellers plan future trips, or check off where they've already travelled.
The book strikes a balance between structured layouts and spreads that break the mold to present content that is engaging while remaining easy to follow.
