our client: Syngenta Canada

project type: creative / video

A match made in heaven

Elatus is the perfect match for disease protection in pulse crops and Syngenta was looking for a campaign to leverage its key promise: longer lasting disease control. Crops stay greener longer during the critical stage where yield is created, improving yield and quality.

Let’s face it, fungicides lack sex appeal. Our team brainstormed a variety of themes that would best capture—at a glance—the benefits of our client’s fungicide product. Leave it to us to find an unexpected way to spread the love.

We developed a series of animations that demonstrate, to lentil and pulse producers, that Elatus is the best choice for their crop—it’s a tale as old as time.


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