our client: Syngenta Canada

project type: creative / video

Duracade creative video: a farmer looking out over his field

A new dimension of insect control

Agrisure Duracade was a trait technology for corn that gave corn producers a new level of insect protection while giving seed corn companies to opportunity to diversify their offer away from a single supplier. The introduction of new corn traits isn’t very common so our client looked to us for some launch creative to match.

We created provocative ad creative based on changing the perception growers have of the current traited seed landscape—shaking things up a bit to get them to rethink their options.


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