our client: W.C. Smith Wholesale Distributors Inc.

project type: website

A tool to enable online ordering

W.C. Smith, a fifth-generation wholesale distributor, is a family owned and operated business who specializes in sourcing and delivering any product, at the right price and at the right time. After over 100 years in business, they knew that they wanted to invest in a website that would help serve them for the next 100 years. That’s where we came in.

We worked with W.C. Smith to create a new, modern website that would replace their old, unresponsive website. This new website showcases a fresh design, but far more importantly, it is also deeply integrated into their accounting and inventory systems—which completely transforms how customers order product. 

One master product list to rule them all

wcsmith
wcsmith

Behind the scenes, the site offered daily, automated products which pulled from their internal software Sage 300 ERP. This meant that the client only needed to maintain one master product list, and the site would take care of the rest. The site also produced on-the-fly templated product sheets—no need to generate and upload individual sheets. 

The biggest benefit of the website was the new online ordering system we built.

Users were now able to log in and facilitate their own online product orders. All orders were based on a full box criteria, which streamlined the back-office order process and eliminated the need to check for broken box quantities.

From the very beginning, they were professional, friendly, and always available to answer any questions we had.

They took the time to understand our business model and processes and were able to bring them to life in a way that perfectly represents our business.

Throughout the process, the entire team was patient, attentive, and willing to make changes based on our feedback. They were also very knowledgeable and offered valuable insights and suggestionsthat improved the overall user experience of the website.

Their technical expertise is truly impressive. They were able to seamlessly integrate all of the features and functionality that we needed, including semi e-commerce capabilities and our accounting software integration.

From the beginning, they were responsive, communicative, and proactive in ensuring that the project was completed on time and within budget. I highly recommend MacGregor to anyone looking for a professional, reliable, and skilled web developer.

Shriraj Appa, CPA, M.Comm,
Director of Finance, W.C. Smith Wholesale Distributors Inc.

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