our client: Syngenta Canada

project type: creative / video

Don’t wait for an ace to be dealt

Our client, Syngenta, came to us to refresh the creative for one of their key prodcts called Miravis Ace. It is part of the Miravis family and is made up of a combination of ADEPIDYN and propiconazole in a premix formulation. We had the opportunity to create the launch creative so it was a great honour to develop the refresh.

We developed creative that shows cereal growers that they hold the ace, and it’s in their field.

luck had nothing to do with it!

Creativity and brainstorming amongst the team allowed us to show all our cards with this concept. With this creative we wanted growers to understand how they could make their crop come up aces with best-in-class Fusarium protection.