our client: CEIRA

project type: video / campaign

Generating stakeholder awareness

CEIRA wanted to create an awareness piece that served to inform stakeholders regarding the role of CEIRA and how it benefits both Canadian egg farmers and the general public.

Our team was tasked with developing an video that clearly depicted who CEIRA was, where they operate, and what they were able to offer producers.

The video piece went through an array of stages from script writing to storyboard, to production, to sound and animation. The end result was a great animated two-and-a-half-minute long video that was presented to stakeholders and available to view on their website. This video was also produced in French.

The CEIRA story

Ceira creative marketing campaign booklet cover
Ceira creative marketing campaign booklet
Ceira creative marketing campaign booklet

To complement the video, our team designed a booklet containing the story of CEIRA as a business. It showcased what they do, the areas they service, and the benefits producers can expect. Each page was illustrated to resemble the video and contained testimonials from current clients.


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