Now that's cool. Literally.
creative
We developed custom illustrations depicting a farmer effortlessly winning a massive potato sack race while the competition falls behind. Each angle was designed to work independently as a standalone piece of ad creative.
The result is print ad creative that feels confident, competitive, and distinctly on-brand. By anchoring the campaign in a single, universally understood visual — a race with a clear winner — the illustration communicates the Orondis Advanced advantage at a glance. Potato growers across the country don't need to read the headline to get the message. The picture says it all.
A second illustration brought the race to a landscape format and focused on a female grower at the front of the pack instead. This gave the campaign more flexibility across formats and audiences.
