our client: Syngenta Canada

project type: creative

Get out in front

Syngenta Canada needed launch creative for Orondis® Advanced, a fungicide that gives potato farmers a proven edge against late blight and white mould — while managing the risk of resistance season after season. The campaign needed to communicate a clear competitive advantage to potato growers across Manitoba, Ontario, and Eastern Canada, and it needed to do it with confidence.

We developed custom illustrations depicting a farmer effortlessly winning a massive potato sack race while the competition falls behind. Each angle was designed to work independently as a standalone piece of ad creative.

The result is print ad creative that feels confident, competitive, and distinctly on-brand. By anchoring the campaign in a single, universally understood visual — a race with a clear winner — the illustration communicates the Orondis Advanced advantage at a glance. Potato growers across the country don't need to read the headline to get the message. The picture says it all.