our client: Syngenta Canada

project type: creative / video

In dangerous ground

Helix Saltro is the first commercially available canola seed treatment to offer protection from airborne blackleg.

Syngenta wanted to generate interest and develop brand awareness in a meaningful way, while educating growers about the importance of being proactive in management of blackleg.

The result was an three part animated video series following a farmer and his crop advisor through a less than ideal harvest.