A new dimension of insect control
creative / video
We built the campaign around a stadium concept that puts lentil growers centre field under the lights — heroes of their own season. The creative runs as both a print ad and a video, extending the campaign's reach and impact across multiple channels and touchpoints.
Elatus Era's combination of Solatenol and prothioconazole gives lentil growers the most powerful one-two punch against anthracnose and white mould available, and the campaign creative matches that confidence. Bold headlines, a cinematic visual, and a tone that's equal parts powerful and conscientious work together to reposition Elatus Era as the obvious choice for disease control. Whether seen on the page or on screen, the message lands the same way: go win it.
We brought the stadium concept to life in motion, animating a lentil field transformation into a packed, floodlit arena to deliver the campaign's central message: when disease pressure threatens your season, Elatus® Era is the proven MVP that keeps you in the lead.
The animation format gave the stadium concept room to breathe — lights blazing, crowd roaring, a lone sprayer working the field below. Motion amplifies what the print ad suggests, turning a bold idea into a genuinely immersive experience.
When the stakes are high, go big
Video allowed us to lean into the drama of the stadium metaphor in a way static creative simply can't. The build from quiet field to roaring arena mirrors exactly what Elatus® Era delivers: a product that rises to the occasion when disease pressure peaks. Paired with the print campaign, the video extends the creative platform across channels and gives the brand a presence that's impossible to ignore.
