our client: Syngenta Canada

project type: creative

It's your game.

Syngenta Canada needed a bold, dynamic campaign to reestablish Elatus® Era as the go-to fungicide for lentil growers across western Canada. With anthracnose resistance on the rise and a crowded competitor landscape, the creative had to cut through — and make the case for a product that now delivers complete disease control in a single solution.

We built the campaign around a stadium concept that puts lentil growers centre field under the lights — heroes of their own season. The creative runs as both a print ad and a video, extending the campaign's reach and impact across multiple channels and touchpoints.

Elatus Era's combination of Solatenol and prothioconazole gives lentil growers the most powerful one-two punch against anthracnose and white mould available, and the campaign creative matches that confidence. Bold headlines, a cinematic visual, and a tone that's equal parts powerful and conscientious work together to reposition Elatus Era as the obvious choice for disease control. Whether seen on the page or on screen, the message lands the same way: go win it.