our client: Syngenta Canada

project type: creative / video

King of the cereal field

Our client, Syngenta, approached us with the idea to create a new ad for their product Axial. This product was currently the leading product for grass weed control in wheat and barley. They wanted to maintain their leading position with fresh creative.

We wanted to showcase how Axial reigns over all their contenders in the cereal fields.

hail to the king

With this creative we wanted to highlight Axial’s leading position. And what better way to feature that than to make it a King.  By placing a crown on top of the crop we are symbolizing how using Axial allows your crop to reign supreme. Axial has unmatched performance, and our team created a concept that illustrates their top position.

Axial creative ad


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