The gear that drives disease control
creative / video
While the sprinkler system offers a variety of benefits, this concept focused on the reduction of heat stress in order to maintain productivity. We captured this idea by showing a thermal image of cows in a barn.
This concept represents the benefit visually, it's easy to understand, and the spectrum used to represent the thermal imaging is brighter and more colourful than what one typically sees in dairy barns or their depictions in advertising, potentially creating a contrast between this ad and competing content.
The headline ties into the visual, with the thermal imaging literally showing the cooling process facilitated by the Smart Sprinkler.
