Nutram wanted the packaging to complement their dry food lineup, while emphasizing the brand’s use of natural ingredients and their functional health benefits.
These objectives were achieved through a combination of strategic design elements. We used images of the recipes’ key ingredients and matching hues from the dry food range to create a complementary and cohesive brand look. We leveraged product names as callouts to highlight the functional health benefits of the recipes—this approach helped us address the challenge of limited space on wet food containers, while effectively conveying the message of health and quality to consumers.
The end result? A fresh and exciting new product line that complements Nutram’s existing product portfolio.
With packaging designed to attract consumers looking to add variety to their pets’ mealtime.