An annual tool used to grow seed sales
publication
Creating a product catalogue is a large undertaking, first we looked at their full product list and captured the most important products for each category to feature in the book.
It was important to craft copy that was informative as well as sales focused to help the clients end goal of selling their partnership to potential distributors. Since the majority of the products had existing photography, we had to create a graphic style that was captivating while using the assets available.
Bring life to your products
Prior to creating the full product catalogue, we had the opportunity to organize the photography for a new offer—a line of pressure reducing valves. First, we had to determine what sets these valves apart, in this instance it was a compact design, smaller valves that are easier to work with while offering the same performance of its larger counterparts. This led us to the idea of shooting the valves in studio using a lower angle—a technique that often gives the subject a feeling of strength and majesty helping to convey that “big things can come in small packages.”
Working with our photography partners we were able to use lighting and colour to set a mood and bring a lot of drama to the shot.
