The whole package
packaging
At the time, the Nutram product line encompassed 22 recipes across 54 SKUs. After a number of market challenges relating to product packaging, we were tasked with redesigning the entire line.
Through the use of colour coding that was inspired by the different landscapes found in Canada, paired with specific dog and cat photos for each product, we successfully developed an engaging, memorable, and easy to understand system that keeps customers engaged and Nutram’s global distributors happy.
The smallest details form the bigger picture
Working with our photography partners, the arrangement of kibble in the photos was made with painstaking detail, ensuring each composition effectively represents Nutram’s high-quality standard…because even the smallest details matter.
