Bridging marketing and sales
direct mail
The theme of “horizons” was present in each of the pieces as a connective element to form a cohesive experience.
Seeing only the backs of the travellers helps to leave their identities ambiguous and allows the direct mail recipients to more easily imagine themselves in that role.
The couple staring out at the horizon foreshadows the cover of the book within. Together they begin to build a narrative.
