our client: CEIRA

project type: annual report / publication

Self insurance for the Canadian Egg sector

We really do get to cover a broad swath of the economy, thanks to our clients. In this case, the Canadian Egg Industry Reciprocal Insurance Alliance provides property insurance for producers in the Canadian regulated supply chain. CEIRA is a reciprocal insurance exchange with approximately 1,750 members, with members in all provinces. We had the privilege of working with CEIRA to develop their website back in 2020, and now our firm designs their annual report every year.

Our firm designs the CEIRA annual report every year. It’s become an efficient, smooth process, in part due to our ability to retain the members of our team long term, ensuring continouity on client projects.

AdobeStock 250477828 Ceira Annual report

MacGregor Marketing Communications has done a great job servicing our account. - Louise Fung

Explaining what CEIRA does is a bit of a challenge; few are immediately familiar with the idea of a reciprocal insurance exchange. Even the members get a bit confused! We were able to expand on the annual report in 2022, and we produced a video explainer of who CEIRA is and the important role they play in egg sector in Canada.