our client: Syngenta Canada

project type: creative / video

The gear that drives disease control

Syngenta approached our team with a new product that was ready to market. Orondis is a powerful fungicide used for disease control in a wide variety of horticultural crops. It is a relatively new market entrant with a unique mode of action that has seen success in the areas where it has been adopted.

We put together an image of fruits and vegetables shaped as gears and inserted the Orondis logo as the drive gear. This showcases how Orondis fits right into the horticultural crops and drives season-long protection.

a visual designed to exist outside the norm

We developed a print ad that positions Orondis as a central component to disease control in a variety of horticultural crops. And with fruits and vegetables as the cogs, created a captivating image that’s different from what growers are used to seeing.

Orondon creative ad


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