our client: Reinforced Earth Company Ltd.

project type: creative / campaign

A rendering of a techspan arch for Reco creative campaign

The perfect fit

Reinforced Earth Company Ltd. (RECo) wanted to bring awareness to another lesser-known product that they offer—The TechSpan precast arch. A precast concrete structure that through a variable form can be designed to site specific dimensions.

After discussion with the client, we pinpointed that the variable form technology would be the main focus for the campaign. TechSpan arches are always the perfect fit for any short-span bridge.

We created an image that illustrated the versatility of the TechSpan arch in a way that would resonate with Consulting Civil Engineers and would act as an anchor for a multi-faceted advertising campaign.

Reco creative campaign render of a techspan arch

a brochure that tells

A refresh to existing material to create a stronger brand look for the TechSpan product, as well as expand on the theme of the campaign “the perfect fit”.

Reco creative design of a publication magazine

LinkedIn ad campaign

Reco social campaign screenshots of linkedin posts

This ad campaign ran for a year, and really confirmed the importance of having powerful creative that has been created specifically to a client’s needs. As the campaign progressed the creative that we created consistently had the most interactions—with likes and shares on the LinkedIn platform through the civil engineering community.

a landing page to bring it all together

Both the LinkedIn campaign, and the brochure were pointed at this landing page. The end goal was to have a prospective buyer fill out a form from which they would receive a TechSpan catalogue of optimized shapes—and in turn become a lead for the team at RECo.