our client: Syngenta Canada

project type: creative

The right call in the field

Syngenta Canada needed a campaign to reposition Miravis® Ace as the go-to fungicide for wheat and barley growers across western Canada, one that captured both the product's powerful disease control credentials and its newly expanded application flexibility. The creative had to establish a distinct identity, separate from Miravis® Era, and speak to a grower who values performance and simplicity in equal measure.

We developed a custom campaign built around a single, resonant idea: when you make the right call in the field, you get more time for the moments that matter most. Warm, inviting scenes of growers enjoying life away from the field do the heavy lifting.

Powered by ADEPIDYN® technology, Miravis® Ace delivers broad-spectrum protection against leaf diseases, fusarium head blight, and ergot — with a flexible rate range and wide application window that no competitor can match. The campaign creative reflects that confidence without leaning on technical language, letting the illustration carry the emotion and the headline land the promise. The result is a brand that feels as good as it performs.