our client: Sevita international

project type: creative

Sevita illustrated value chain infographic

The value chain illustrated

Our client, Sevita, approached us with a new idea. They were looking to create an infographic that clearly illustrated the journey of a soybean seed from genetics to export. The graphic was to be used as an inside spread in their seed guide, as sales material, and as a large banner.

Our team developed a design concept that showed each step of the journey on an illustrated “island”. Each piece reflected where and what the soybean would be doing at that “island” of the journey.

Sevita value chain infographic illustration_

A clear journey depicted through great illustration

Sevita value chain infographic illustration closeup

We were able to use some great illustration to create this infographic and really feel that it depicts the journey clearly and with engagement. Sevita was able to use this at their sales day with their sales rep and it will be used as a great marketing and sales tool.