We brought Erebus Xtreme into the world of Traxos with 1980s movie poster style creative that would infill fear in the stomata of grassy and broadleaf weeds.
leave broadleaf weeds shaking in their roots
For this creative, our team played off the Traxos concept, but with a 1980’s style movie poster. We wanted to again showcase how “scary” this new product was from the perspective of tough grass and broadleaf weeds. “There’s A New Beast In Town” was a way to position Erebus Xtreme as the next step in protection following Traxos.
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