Oh, you’re still thinking...
Maybe before you rethink
Let's do a deepthink and take some time to explore the neuroscience behind how creative influences behaviour and inspires action.
Meet Clint Szakacs, our resident strategist and business grower.
Clint has more than 45 years of experience in marketing and sales, with a special focus on how human nature drives decision-making. He believes that while markets change, human nature remains constant—and by better understanding neurology, your marketing communications can make more of an impact.
Download Clint’s whitepaper: From Brainwaves To Brilliant Creative
As creative marketers, we’re in the business of influencing future behaviour—the decisions people will make tomorrow because of the messages they remember today.
The key is to make your brand part of that memory. And the way to do it isn’t guesswork; it’s grounded in neuroscience. When creative connects with how the brain works, it builds lasting recall, strengthens brand preference, and creates a real competitive advantage.
Many agencies play it safe, following industry norms and assuming that if everyone’s doing it, it must work. The result? Look-alike messaging with little distinction or recall. Download Clints whitepaper, From Brainwaves to Brilliant Creative, to explore the neuroscience behind creative that influences behaviour—and nine techniques to make your message stand apart.
When everyone else sounds the same, it’s time to rethink what you’re saying—and how you say it.
